Our Story
More4Kids began at a kitchen table in 2005. On September 23rd of that year — just after the birth of our second child — Kevin and Julie Heath started a small parenting website with a simple idea: kids don’t come with an instruction manual, so parents could use a hand. What started as one family sharing what they were learning has grown, over twenty years, into a resource trusted by parents around the world.
We’re still that same family-run project at heart. Here’s a snapshot of the very first version of the site from 2005 — we’ve come a long way, but the reason we’re here hasn’t changed.
Who We Are
More4Kids International LLC is a family-owned company incorporated in South Carolina, founded and still run by Kevin and Julie Heath. We’re parents writing for parents. The majority of any revenue the site earns goes right back into creating better, more helpful content for our readers — because that’s the whole point.
Our Mission
Our mission is twofold. First, to support children’s intellectual and emotional growth by giving parents current, trustworthy information and resources. Second, to bring awareness and help to children in need who may not have a voice of their own, using the reach of the internet for good.
We’re working to build a community where parents, families, and teachers can share ideas and information — all in service of our most precious gift of all: our children.
Meet the Team
Our articles are written by real parents who live the topics they cover. Every writer brings a specialty and a point of view you can actually use.
- Sophia Richards — Parenting. An early-childhood educator and mom of three, Sophia writes practical, been-there guidance on behavior, routines, and the daily chaos of family life — classroom-tested strategies adapted for real homes.
- Maya Bennett — Pregnancy & Baby. A mom of two, Maya writes warm, reassuring guides to pregnancy and the first year. She focuses on what to expect and how to feel prepared — and always points parents back to their own doctor or pediatrician for medical decisions.
- Elena Marsh — Baby Names & Origins. A mom of two and a lifelong lover of names and where they come from, Elena writes researched guides to baby names by origin and meaning — sourcing every meaning and treating each language and culture with care.
- Ava Hartley — Learning & Baby Names. A mom and a lifelong word-lover, Ava writes about the stories behind baby names and playful, hands-on early learning — the kitchen-table experiments and name rabbit-holes any curious parent will recognize.
- Michele Borba, Ed.D. — Child Development & Parenting. An educational psychologist, TODAY show contributor, and best-selling parenting author, Dr. Borba brings decades of research on children’s development, empathy, and resilience to families. Learn more at micheleborba.com.
- Angie Shiflett — Education & Family. A writer with a passion for education and family life, Angie covers a wide range of parenting and learning topics for More4Kids.
How We Work
We take being in your family’s corner seriously. Every article is researched from reputable sources — organizations like the American Academy of Pediatrics (HealthyChildren.org), the CDC, and official U.S. Social Security Administration data for our baby-name guides — then written by a parent on our team and edited for accuracy, clarity, and readability before it publishes.
Our health, pregnancy, and safety articles are for general information and are not a substitute for professional medical advice. Always consult your pediatrician or doctor about your own child’s needs.
We also want to get it right, and to fix it fast when we don’t. If you spot an error, email us at [email protected] and we’ll review and correct it promptly.
Connect & Contact
Follow along and say hello:
- X (Twitter): @more4kids
- Facebook: /more4kidsofficial
- Pinterest: /more4kids
General questions: [email protected]
Corrections & press: [email protected]
Mail: More4Kids International LLC, 3300 North Main Street, Suite D #216, Anderson, SC 29621