The Quiet Revolution in Email Marketing
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as of 5/24/2013 17:53 EDT details
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- Seller:academic_book_guy
- Sales Rank:2,392,119
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Edition:0
- Pages:357
- Shipping Weight (lbs):1.2
- Dimensions (in):6 x 0.8 x 9
- Publication Date:September 22, 2004
- ISBN:0595330606
- EAN:9780595330607
- ASIN:0595330606
Availability:Usually ships in 1-2 business days
Editorial Reviews:
Synopsis
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.
The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.
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